simplified media agency
Be ready when the media comes looking.
A PR membership for design professionals and brands who want more opportunities to be quoted, featured, sourced, and discovered in digital media—without committing to a full-service PR campaign.
SMA Press Desk monitors the media landscape, identifies opportunities that make sense for your expertise, work, and brand, and helps you respond strategically when the right opportunities arise.
PR opportunities are everywhere.
Finding the right ones is the problem.
Editors and journalists are constantly looking for expert commentary, projects, products, sources, trend perspectives, and professional insight.
The challenge? Those requests move quickly, appear across different platforms and networks, and often close before you ever know they existed.
Press Desk puts SMA between you and the noise - monitoring the media landscape, filtering for relevance, and bringing the right opportunities directly to you.
Built for Earned Digital Media.
Your PR Desk—Without the Traditional PR Retainer.
Press Desk is an opportunity-driven earned media membership for businesses that want professional PR support and consistent access to digital media opportunities, but do not need a full proactive publicity campaign.
You are still working with Simplified Media Agency. The difference is the model: instead of retaining the agency to build and execute a custom media strategy from the ground up, Press Desk focuses on identifying and responding to timely editorial opportunities already in motion.
Opportunities may come through SMA’s existing media relationships, direct editor and journalist contacts, Qwoted, HARO-style source platforms, and other media-monitoring channels.
Press Desk primarily helps members pursue:
Expert quotes and commentary for online articles
Journalist source requests
Digital features and editorial roundups
Project and photography calls
Product and source requests
Trend and industry stories
Professional insight and thought-leadership opportunities
Relevant editorial requests shared directly with SMA
A Simple System for Staying Press-Ready.
Tell Us About You
Complete your Press Desk profile so we understand your expertise, services, projects, products, specialties, credentials, point of view, and the kinds of stories you are best positioned to contribute to.
We Monitor the Media
SMA watches journalist requests, editorial calls, source platforms, direct media inquiries, and other relevant opportunities across the design, home, architecture, lifestyle, and adjacent markets.
We Send the Opportunities That Fit
You’re not receiving every media request we see. We filter for relevance and send the opportunities that make sense for your expertise, work, products, and brand.
You Share Your Input
When you want to pursue an opportunity, share the requested commentary, project details, product information, photography, or supporting materials. We’ll guide you on exactly what is needed.
We Strengthen, Submit + Support
SMA helps shape, polish, and position your response so it is clear, useful, and aligned with what the journalist or editor is actually asking for. When appropriate, we also handle the submission and related media follow-through so you are not navigating the process alone.
What you get.
01
Curated Opportunities
Relevant journalist and editorial requests selected for your expertise, work, products, and industry - so you can spend your time responding to opportunities that actually fit.
02
PR Guidance + Response Support
Know what the journalist is actually asking for and how to respond. SMA helps shape, polish, and strengthen your submission before it goes out.
03
Submission + Media Support
When appropriate, SMA handles the submission and related journalist follow-through so you have agency support behind the opportunity.
WHY JOIN
The Agency Behind Press Desk
PR expertise working behind your membership
Public relations you don’t have to build in-house.
Simplified Media Agency has spent years helping design and home brands translate expertise, products, projects, and ideas into stories worth covering.
Award-winning agency expertise behind every opportunity.
FORBES
LUXE
REAL SIMPLE
FLORIDA DESIGN
BUSINESS OF HOME
SMA client work has earned visibility across leading design, lifestyle + business publications.
“You don’t need to chase every media opportunity. You need to recognize the right ones—and be ready when they appear.”
Michele Iapicco
Founder, Simplified Media Agency
Choose how to join
Same Press Desk membership. Choose the billing option that works best for you.
A few things to know
Press Desk focuses on earned digital media opportunities and does not guarantee editorial placement.
Your initial commitment is three months. After that, monthly memberships continue until canceled.
Full-service PR, proactive pitching, launches, and custom campaigns are available separately through SMA.
simplified media agency
